A magical shopping space that lives both in the heart of Tashkent and in the online world, accessible to modern women who appreciate individuality, aesthetics and global rising brands
Online shopping space
Our mission is to bring together like-minded people who admire style, art and tradition, in Uzbekistan and beyond, creating a community where everyone can find their own magic.
We lovingly care about your comfort: magical fairy stylists are always ready to help you find the perfect outfit - be it for everyday affairs or a special event. They will advise you on sizes, send additional photos and tell you how to make your look flawless.
The online magazine will open doors to the world of fashion, tell you about your favorite fashion personalities, introduce you to the rich culture of Uzbekistan and stories of world brands
Offline shopping space
In the heart of sunny Tashkent is Moona's offline space, which resembles an ornate jewelry box filled with precious details and inspiration. This city was not chosen by chance - it was here that the ancestors of the creator, the Saidas, lived.
After spending time in Tashkent, she saw it as a source of boundless prospects for new fashion and decided to realize her dream
The boutique has become a place where two worlds come together: Eastern and Western. The East comes alive in the details of the interior: exquisite ceramic tiles created by the pupils of the great master Rakhimov, carved ornaments from Kokand and noble Nikolaev bricks. These elements came together thanks to the craftsmanship of Azi Studio, the first joint project of Aziza Azim, Saida's sister, and Alexander Karpinsky, Aziza's husband
The Western world is revealed through the collections of rising global brands: Magda Butrym, ShuShu Tong, Renaissance Renaissance, Sandy Liang and more. The magical fairies of MOONA, under the inspiring guidance of Saida, regularly travel to fashion weeks in Paris to find you the most current collections
Moona is Arabic for “wish/dream”, but most often the name is associated with the moon. And not by chance, because the motif for the logo is made up of three celestial luminaries: the moon, the sun and the stars. These images are closely connected with the personal history of the project's protagonists - a mother and two daughters.
The images are intertwined with Eastern culture, Central Asian culture, and are often found in the folklore of Western countries, creating a harmonious blend of Eastern and Western, uniting these two disparate worlds in a single context.
about the founder
Saida Azim
founder & visionary of Moona
Ever since she was a little girl, she was eager to discover new brands and wear what most people don't. This desire for self-expression became her unwavering rule that she wanted to share with others. Many of these special brands are now represented at Moona. She has always been inspired by fashion platforms, from Tumblr and Polyvore to Pinterest, where she lovingly created moodboards, looking for inspiration and sharing it with those around her
When traveling, Saida always looks for spaces where her favorite brands are represented. Such places not only inspire her, but also help her find like-minded people, as they always have the right vibe. When she created Moona, she wanted to bring together people close to her so that everyone could not only enjoy the special atmosphere, but also make new acquaintances
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По всем вопросам
+998 99 990 2699
info@moona.shop
По всем вопросам с 9-00 до 18-00, вых.: сб, вс.
Career
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Size Chart
Одежда
Обувь
EUR
GB
USA/CA
RUS
Одежда
30
32-34
36-38
40-42
44-46
48-50
2
4-6
8-10
12-14
14
16
18
2
4
6
8
10
12
14
34
36
38
40
42
44
46
EUR
GB
USA/CA
RUS
Обувь
35
36
2
3
4
35
If you need help in determining the size, our consultants will be happy to help you.