Isabel Marant was founded in Paris in 1995. It all started in 1989, when 22-year-old Isabel Marant created her first knitwear brand - Twen. In 1995 she held her first exhibition, and in 1998 she opened her first boutique on Rue Charonne in the Bastille
The brand offers a loose, casual, elegant style inspired by boho-chic, combining luxurious embroidery, ethnic prints, lace, fringe, asymmetry and voluminous silhouettes. While some dream of iconic women in glossy magazines, Isabel dresses women for their real lives - for walking down the street or riding a scooter
