South Korean brand After Pray began its journey in 2014 as an art group, before morphing into a fashion brand in 2018, debuting at Seoul Fashion Week 2019. Its founders, In Joon Park and Samuel Cho, reimagine classic silhouettes - from quilted Barbour jackets to preppy aesthetics - by combining them with modern materials and functionality.
The name After Pray is short for after prayer, but its meaning is spiritual rather than religious. The brand relies on durability, using Italian wool, Turkish denim and Thinsulate insulation. All clothes are made in South Korea.
Translated with DeepL.com (free version)