The J.Kim brand was created by designer Zhenya Kim in 2014. Born and raised in Tashkent, the capital of Uzbekistan, Zhenya later moved to Moscow, where she was educated first at an art school and then at the Carl Faberge Moscow College of Decorative and Applied Arts. The culture of Asia, especially Korea, her historical homeland, is the main source of inspiration for the designer. In each collection, Zhenya reinterprets traditional elements of Asian costume, giving them a modern twist