Meet our Founder

My name is Saida, I am 25. I lived my conscious life in Moscow, studied at school and university, but recently I moved to Tashkent for the sake of my dream project.

Моя мечта – она из детства. А в детстве все по-настоящему, даже самое сказочное кажется реальностью.

What is your project for you? Why do you call it a dream?
My dream is from my childhood. And in childhood everything is real, even the most fabulous things seem real. The concept of our project was born from childhood images. When we were little, we read and watched fairy tales about princesses like Jasmine, dreaming one day to be in a fairy tale palace and meet our own Aladdin. With age came the realization that the state of being a "princess" is about your worldview, lifestyle, attitude to yourself and to the surrounding reality. As much as you believe in miracles, that's how much they happen to you.

Muna is a refuge for modern princesses....

It's a magical world where anything is possible and you can choose any role you want. I wanted, to realize my dreamy fantasies through the prism of shopping, where every detail is thought out in the same paradigm. We created online shopping for modern princesses because we know how important comfort and beauty in a single look is for every girl. We know that when choosing clothes and accessories, the comfort zone or individuality should not be put on the second plan, in the rhythm of the big city, we often forget to stand out and are afraid to experiment, forgetting that it is important to be unique, to be different among the masses.
Our project is about connecting East and West, our selection of clothes originates from America and invites you on a fascinating journey to Australia. It was very important for me to find brands that are not in the earshot of the common man, but are known to fashion connoisseurs. Of course, each brand was carefully selected, it was important to get to know each one, to study its DNA. I tried to do it with my heart and open mind, and I do not change my approach every time I come to the purchases. In my heart, I am well aware that if I had chosen the easier path of least resistance, bringing clear brands that have been around for a long time, I would have made my life easier, but I would have changed my original idea.

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It was extremely important for me to find brands that are not in the earshot of the common man, but are known to fashion connoisseurs.

It seems as if Muna is not so easy, not just about shopping.
That's right! My goal is to build a community of interesting, stylish and self-sufficient girls who want to dress in niche brands because they share the brand's core principles. We aim to help modern princesses find their individual style and create the perfect closet based on quality and original items.

Describe the main heroine of Muna? Who is she, that princess.
She is with refined taste and with a subtle sense of beauty. She is disdainful of the masses, the pursuit of empty and hollow trends, she associates herself with the permanent and timeless, she is a deep thinker. She is the truest princess inside, with her own special vision, who is able to invest emotionally only in what she considers worthwhile, not staged, coming from the heart. A princess's taste is instinctual. She is inquisitive, seeks to learn the deeper essence of things, does not trust superficial sources of information. She is musical, and she also loves symbolism, because, in her opinion, symbols fill objects and phenomena with life.

Do you offer online shopping services in today's realities? It seems very challenging.
It's not easy, we had to analyze all the different ways to simplify the online shopping process. It seems as if it's impossible, but we are making magic, let's not forget!

Our online shopping not only offers great products and brands, but also guarantees excellent service. We are here to help our customers with their choices, offer personalized image advice, and provide fast and safe shipping.
Who says fairy tales don't exist anymore? You can live in them every day, thanks to the special moments and moods that are often created by new purchases and fashionable outfits. This idea we try to convey to everyone who is interested in beauty, comfort and individuality. Modern princesses deserve the best, and we are ready to help achieve this goal.